Zadar is a city of exceptional 3000-year history and an extremely valuable cultural heritage. Situated in the very heart of the Adriatic, Zadar is the urban center of Northern Dalmatia as the administrative, economic, cultural and political center of the region, where there are about 75,000 inhabitants. The city of Zadar is easily accessible by land, sea and air. It has an excellent transport infrastructure, which is directly connected with the other major cities of the Republic of Croatia, as well as the exceptional capacity and modern service of numerous marinas. The passenger harbor as well as the new tourist harbor for cruisers are located in the new spacious port of Gaženica or 3 km away from the city center. Air traffic, though small but modern international airports (9km away from the center), connect Zadar with major Croatian cities and some major European cities.
The Municipality of Zadar is constantly working on the improvement on the mobility situation in the city. The city of Zadar is currently developing a regional mobility masterplan and a sustainable urban mobility plan. The basic mobility street network of the city is currently characterized by insufficient permeable power in peak load times, such as high touristic season, for which efforts are being done to improve this situation. The main mobility problems derive from high tourism season, during which the centre of Zadar and especially the peninsula are virtually overcrowded with people. Since cars are allowed to enter the roads of the peninsula (with the exception of the pedestrian zones), the roads there are heavily loaded as well. The same applies for the parking situation on the peninsula.